Words to Live By Campaign

A Scout is trustworthy, loyal, helpful—you know the rest. In 2004, the 12 words of the Scout Law inspired GLG to create the award-winning Words to Live By campaign for the Boy Scouts of America. What started in Seattle soon caught fire in the New York, Philadelphia, and Bay Area markets. In 2009, GLG was asked to create the national recruitment campaign, including TV, radio, outdoor, online, and print materials.