Windows Media Center

With the launch of Microsoft's new Windows brand, the Windows Media Center team asked GLG to bring its look and feel into alignment. Through a variety of concepts, serious audience testing, a week-long photo shoot, and more, GLG gave life to the new Windows brand guidelines by creating a brand voice and visual style for Windows Media Center. As one of the first interpretations of the new Windows brand, the work received rave reviews, and GLG delivered a brand identity that clearly communicates the PC = DVR message.