We Are—Integrated Campaign

Voilà is a uniquely Haitian telecommunications company that recently celebrated its 10th anniversary, yet the brand was facing a strong new competitor. Voilà needed to act fast, smart, and strategically. GLG quickly developed a new brand for Voilà that was creatively inspired by Haitian culture, pride, and self-expression. The result—in Haitian Creole, French, and English, and including singer, songwriter, and Voilà spokesperson Wyclef Jean—celebrates all Haitians through print, outdoor, online, radio, and groundbreaking television.